FOR IMMEDIATE RELEASE
Vertical Limit, an Idaho company providing cutting-edge technical wear for outdoor enthusiasts, will sponsor the CXC Elite Team for the next season.
MADISON, WI (July 30, 2009)
Central Cross Country Ski Association (CXC) is pleased to announce Vertical Limit as the title sponsor for the CXC Elite Team. The Vertical Limit sponsorship will be seen this year with logos on CXC Team apparel and by providing many items from their fine line of outdoor technical and leisure wear. The CXC Elite Team will now be known as â€œCXC Team Vertical Limitâ€.
From the beginning, Vertical Limit was designed with the adventurer in mind and aspires to appeal to cross country skiers and all demanding outdoorsmen. An Idaho Company, located amidst world-renowned peaks and streams, offers a true four season line, appealing to a wide-range of outdoor enthusiasts including cross country skiers, runners, hikers, alpine skiers and snowboarders.
â€œCXC is excited about this new sponsorship and welcomes Vertical Limit on board. Itâ€™s very important for us to sign such an agreement in the Olympic year so all athletes on the Team can be confident in their support in order to focus 100% on preparation and training.â€ comments Yuriy Gusev, CXC Executive and Athletic Director.
â€œWe are also pleased to have all major sponsors from last year coming back such as Lake Express, Becker Law Office, The American Birkebeiner, Tidd Tech and Salomon.â€
The CXC Elite Team was developed and implemented in May 2006 to support a select group of talented athletes with aspirations of excellence and high performance. The CXC Elite Teamâ€™s goal is to provide coaching, training and modest financial support for athletes that possess the skill, drive and dedication to pursue the goal of representing the US in upcoming World Cup, World Championship and Olympic competitions. A simultaneous goal is to develop athletes that are ambassadors spreading awareness, knowledge and enthusiasm while promoting healthy lifestyles and increasing cross country ski participation.
â€œVertical Limit is so please to partner with CXC, an organization that is clearly innovative, motivated and visionary in the education and promotion of cross country skiing and outdoor and fitness enthusiasm. At Vertical Limit, we truly share this same philosophy and are honored to present the newly named CXC Team Vertical Limitâ€¦a partnership, we anticipate, will perpetuate the great sport of cross country skiing.â€ â€“ Randy Robison, President Vertical Limit
About Central Cross Country Ski Association:
Central Cross Country Association (â€œCXCâ€) is recognized by the United States Ski and Snowboard Association (â€œUSSAâ€) as the Regional Organization governing cross country skiing in the 10 state Central Region of the United States. CXC provides an organization which enables athletes, coaches and officials to achieve excellence in cross country skiing through: EDUCATION, COOPERATION, COMMUNICATION, and COMPETITION. CXC oversees youth programs; supports the Junior Olympic Qualifying system, Central Collegiate Ski Association, and Senior/Master skiing; provides athletesâ€™, coachesâ€™ and officialsâ€™ education; coordinates competitions; manages a full spectrum adaptive program for all individuals with physical disabilities; trains Olympic caliber athletes; and is the Midwest pipeline to the U.S. Ski Team and the U.S. Adaptive Ski Team. CXC is a 501c3 non profit corporation and gratefully accepts tax deductible donations for program enhancement.
For more information visit www.cxcskiing.org
About Vertical Limit:
Vertical Limit design team is focusing on the exciting fabric science of NextureÂ®- a nano fiber membrane produced through sustainable technology. Extremely waterproof with unprecedented breathable, this ultra-thin nano membrane is incredibly soft, stretchable, and bondable with any fabric. This breakthrough nano membrane is also quiet, lightweight, windproof, and antimicrobial, giving the wearer the freedom to experience the outdoors in true comfort.
For more information visit www.vlgear.com
To view "Vertical Limit and Nexture - the future of fabric" product presentation to to http://www.cxcskiing.org/site_pages/video_library/cxc-video-library.html.